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Japan's Sanrio Corporation issued a statement on its official website on the 29th saying that the company received different opinions from various parties regarding the co-branded product of the drama “VIVANT,” which is currently being broadcast. We apologize for the concerns this has caused. The statement said that the company has decided to stop this joint name and all subsequent projects and promotional activities. Currently, necessary measures are being taken quickly to deal with it.

Zhitongcaijing·10/29/2026 06:33:50
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Japan's Sanrio Corporation issued a statement on its official website on the 29th saying that the company received different opinions from various parties regarding the co-branded product of the drama “VIVANT,” which is currently being broadcast. We apologize for the concerns this has caused. The statement said that the company has decided to stop this joint name and all subsequent projects and promotional activities. Currently, necessary measures are being taken quickly to deal with it.