Following superhero comic IPs, games may become the new blue ocean that Hollywood studios are chasing. At least, streaming giant Netflix has already made a big move with the intention of winning “big results.” According to reports, Bella Bajaria, the former chief content officer of Netflix, proposed a bold plan to Microsoft's Xbox: use 500 million US dollars to obtain an exclusive seven-year film and television adaptation license for a batch of game IPs from the latter. Xbox CEO Asha Sharma and the commercial team did not accept it and raised the price to $800 million. The two sides immediately broke down.

Following superhero comic IPs, games may become the new blue ocean that Hollywood studios are chasing. At least, streaming giant Netflix has already made a big move with the intention of winning “big results.” According to reports, Bella Bajaria, the former chief content officer of Netflix, proposed a bold plan to Microsoft's Xbox: use 500 million US dollars to obtain an exclusive seven-year film and television adaptation license for a batch of game IPs from the latter. Xbox CEO Asha Sharma and the commercial team did not accept it and raised the price to $800 million. The two sides immediately broke down.