Loews Hotels & Co Invites Guests To Game On This Holiday Season

Game On by Loews Hotels Brings Families and Friends Together Through a New Brandwide Celebration of Classic Games, Friendly Competition and Unplugged Play

NEW YORK, Oct. 29, 2026 /PRNewswire/ -- This holiday season, Loews Hotels & Co is bringing the art of togetherness back to travel with the launch of Game On by Loews Hotels, a new brandwide gaming experience designed to give guests an easy, unplugged way to connect with family and friends throughout their stay. Rolling out across the portfolio, the initiative transforms Loews properties into destinations for social connection and nostalgic play, giving guests of every generation a reason to put down their screens and enjoy quality time together.

From borrowing a favorite game for an impromptu match to joining a lively hosted game night, Game On by Loews Hotels embraces the simple joy of spending time together. Hotels will bring the program to life in a variety of on-property experiences, ranging from curated game libraries and group gaming classes to holiday tournaments, game nights and food and beverage pairings.

"Humans have been gathering around games for some five thousand years, rather a long time before anyone thought to invent the group chat, and we suspect there's a good deal of wisdom in that," said Kristie Goshow, Chief Commercial Officer, Loews Hotels & Co. "At Loews Hotels, Game On is our cheeky wink to the idea that play is one of the most human ways to connect. We invite our guests to put down their screens, pull up a chair, and discover that a humble board game can reveal more about the people we love, or the colleagues we travel with, than a year's worth of texts, video calls or emails. During the holidays especially, we'd like our hotels to be the sort of place where time slows down, laughter gets loud, and memories glow long after check-out."

Participating properties will put their own spin on Game On by Loews Hotels this holiday season. Highlights include:

• Loews Regency New York Hotel has partnered with @TheHausofMahj for a night of Bams & Bubbles on Wednesday, November 18th. Guests and locals alike can enjoy light bites and bubbles before playing American Mahjong with The Haus of Mahj from 7:30 to 9:30 PM. Guests who cannot make the event will also be able to enjoy a New York City-themed mahjong set available on loan at the hotel, and custom Mahjong-inspired cocktails at The Regency Bar & Grill.
• Live! by Loews – Arlington brings Game On to life with oversized, nostalgic games that bring football fans together. From life-size Jenga and Connect Four to cornhole and lawn games, guests can enjoy friendly competition and sports-inspired activities that celebrate the excitement of game day.
• At Loews Chicago Hotel guests can partake in their Game Library, featuring a mix of nostalgic favorites and newer board/card games to borrow and enjoy throughout their stay. Throughout December, the hotel will also host holiday-themed trivia nights in the lobby and lobby bar and restaurant areas, inviting guests to put their seasonal knowledge to the test in a festive atmosphere filled with friendly competition and holiday cheer.
• Loews Miami Beach Hotel brings Game On to life, transforming everyday moments into unforgettable oceanfront experiences. Guests can enjoy giant versions of favorite games like chess or Connect Four on the Americana Lawn, play cornhole, ping pong and dominoes, borrow classic board games, and indulge in pool games for hours of shared fun with a distinctly South Beach feel.
• At Loews Ventana Canyon Resort, Game On takes a Southwest spin at Cascade Lounge. Throughout December, guests can enjoy a special menu featuring locally sourced bison specialties, paired with nostalgic tabletop games and Catalina Mountain views that set the stage for connection and conversation. Guests throughout the resort can also borrow a variety of classic, family-friendly games from the resort's Game Library for even more opportunities for togetherness in the Sonoran Desert this holiday season.

The launch arrives as game night is having a cultural resurgence. Screen-free socializing has evolved into a lasting shift, with adults helping drive renewed interest in board and tabletop games as a way to bond, unwind and intentionally disconnect from another night of scrolling or streaming. According to a study by Fortune Business Insights, adults are the fastest-growing age segment in the global board games market, projected to grow by 12.03% annually from 2026 to 2034.

To make connection even easier, guests will also receive a conversation starter card available at check-in and designed to spark meaningful moments throughout their stay. Whether gathered around a table for a hosted game night or winding down together after a day of exploring, the card offers playful prompts that make it simple to start a conversation, share a laugh, and connect, no screen required.

Game On by Loews Hotels will roll out across the portfolio beginning November 9, with holiday programming continuing through the end of the year. For more information about Loews Hotels & Co or to book an upcoming stay, visit Loews Hotels.

About Loews Hotels & Co

Headquartered in New York City, Loews Hotels & Co is rooted in a rich heritage and excellence in service. The hospitality company encompasses branded independent Loews Hotels and a strong mix of partner-brand hotels. Loews Hotels & Co owns and/or operates 27 hotels and resorts across the U.S., including 11 hotels at Universal Orlando Resort, as part of its partnership with Comcast NBC Universal. Located in major city centers and resort destinations from coast to coast, the Loews Hotels portfolio features properties grounded in family heritage and dedicated to delivering unscripted guest moments with a handcrafted approach. For reservations or more information about Loews Hotels, visit: www.loewshotels.com call 1-800-23-LOEWS.

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