FourKites, the AI-powered supply chain platform, today announced Store Marketing Intelligence, a service built in partnership with Chorus. This new offering is part of a suite of services launched by the partnership between the two companies, which bring a range of solutions to the multibillion-dollar inventory management industry. The new Store Marketing Intelligence solution provides item-level intelligence that delivers end-to-end visibility without any retailer or store involvement. FourKites’ Store Marketing Intelligence closes one of the most expensive blind spots in consumer goods: the gap between manufactured promotional displays and those that actually reach the sales floor.
Trade and shopper marketing is one of the largest costs on a consumer brand’s budget, and the promotional display is its most visible expression. Yet once a display leaves manufacturing, most brands lose sight of it. According to research published in INFORMS’ Manufacturing & Service Operations Management, a study tracking approximately 15,000 displays across about 5,000 stores at a single retail chain found that 29% never reached the sales floor. Those that did spent only 62% of the campaign there. Without ongoing visibility, brands rely on costly manual field audits to verify in-store display presence, if they learn it at all.
Store Marketing Intelligence follows every display across the distribution network and into the store, putting visibility to work at every step. When a display drifts off its route or stalls in a back room, the service opens a recovery task and drives it to resolution, coordinating the reroute or the floor-set while there is still revenue to protect. It shifts the model from post-campaign compliance reporting to active, real-time intervention.
“Chorus foundational Machine Learning algorithms provides actionable insights using item-level location and condition data across the supply chain, closing visibility gaps throughout each display’s journey. That data feeds into FourKites’ platform, extending its network intelligence all the way to the store floor,” said Suresh Vishnubhatla, CEO, Chorus.
Deployment without store involvement. The biggest initial advantage is speed to value. Store Marketing Intelligence requires no dedicated in-store hardware, no complex integrations, and no replacement of existing systems. Unlike competing approaches that require fixed hardware installed store by store, leading to long setup times and limited flexibility, this service stands up quickly and moves with the business. It seamlessly tracks displays across stores, regions, and campaigns. Store Marketing Intelligence also identifies the location of misdelivered displays, enabling recovery and minimizing potential losses. For a function that lives and dies by promotional calendars, speed to deploy and the flexibility to shift between stores are decisive.
“For forty years, brands have paid for promotional execution they could not see,” said Matt Elenjickal, founder and CEO of FourKites. “Store Marketing Intelligence ends that, and it does so without asking a single store to install anything. This is what Outcome-as-a-Service looks like in practice: not a report telling you what went wrong last quarter, but a service that gets the display into the store while the promotion is still running. It is the difference between measuring failure and preventing it.”
The service reflects FourKites’ broader shift to Outcome-as-a-Service. Brands do not buy another dashboard to monitor; they invest in the outcome itself: displays in the store, execution confirmed, and the revenue that follows. This verified execution allows brands to eliminate expensive third-party merchandising costs, while pairing confirmed floor-sets with POS data to measure true campaign impact and drive higher product throughput on future promotions.
The service runs around the clock on FourKites’ platform, reading live network data and acting within plain-language operating procedures that the brand’s own team controls, with human oversight wherever it matters. Chorus’ AI-driven platform makes each display visible across its journey, extending FourKites’ network intelligence all the way to the store floor.
Store Marketing Intelligence is available to consumer goods, food and beverage, and retail brands across North America, Europe, and beyond.
About FourKites
FourKites, the leader in AI-driven supply chain transformation for global enterprises and pioneer of real-time visibility, turns supply chain data into automated action. FourKites Intelligent Control Tower™ breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks and optimize performance across their supply chain. FourKites processes over 3.2 million supply chain events daily — from purchase orders to final delivery — helping 1,600-plus global brands prevent disruptions, make faster decisions and move from reactive tracking to proactive supply chain orchestration. For more information, visit www.fourkites.ai
About Chorus
Chorus transforms the way organizations make, move and manage goods by orchestrating physical assets across settings and handoffs by sensing what is happening and automating the right response. Providing services in 21 countries, Chorus is enabling asset orchestration at an unprecedented scale across a wide range of industries including retail, foodservice, transportation and logistics healthcare, and manufacturing. Chorus is an independent company spun out of X (formerly Google[x]), Alphabet’s Moonshot Factory. Learn more at www.chorusview.com
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