In the early morning of November 3, ice cream brand Zhong Xuegao relaunched sales at JD's self-operated flagship store. This was the first online sale since its brand assets changed hands. The list price of some products is equivalent to 11.5 yuan to 13.2 yuan/piece, which is higher than the previously announced price range of 6.9 yuan to 7.9 yuan, raising questions about the “price increase”. Zhong Xuegao's company responded on the same day that the overall split pricing strategy had not changed, and that the price of small-sized products had risen due to high e-commerce logistics costs.

In the early morning of November 3, ice cream brand Zhong Xuegao relaunched sales at JD's self-operated flagship store. This was the first online sale since its brand assets changed hands. The list price of some products is equivalent to 11.5 yuan to 13.2 yuan/piece, which is higher than the previously announced price range of 6.9 yuan to 7.9 yuan, raising questions about the “price increase”. Zhong Xuegao's company responded on the same day that the overall split pricing strategy had not changed, and that the price of small-sized products had risen due to high e-commerce logistics costs.