On November 4, according to Counterpoint Research's latest market monitoring service, although global smartphone shipments fell sharply by 19% year on year in the third quarter of 2026, global smartphone revenue still increased 3% year over year to reach 114 billion US dollars. The rise in average selling prices supported market revenue and offset the impact of the decline in shipments. High-end trends, better product portfolios, and storage-driven price increases in various price segments drove global ASP up 27% year over year to $442, the highest level in single quarter history.

On November 4, according to Counterpoint Research's latest market monitoring service, although global smartphone shipments fell sharply by 19% year on year in the third quarter of 2026, global smartphone revenue still increased 3% year over year to reach 114 billion US dollars. The rise in average selling prices supported market revenue and offset the impact of the decline in shipments. High-end trends, better product portfolios, and storage-driven price increases in various price segments drove global ASP up 27% year over year to $442, the highest level in single quarter history.