On November 6, at the 9th edition of the Expo, Swire Coca-Cola China announced the “Win 2035” 10-year strategy for the Chinese market. With “innovation and stability” as the core proposition, it lays out the next ten years around four major initiatives: consumer-driven, customer-centered, people-oriented, and rooted in the community. Jin Yi, CEO of Swire Coca Cola Greater China, said that the company's effective practices in the Chinese market will have opportunities to provide reference samples for the Chinese beverage industry in the future. Since committing to invest more than 12 billion yuan in China in the next ten years in 2023, new plants in Zhengzhou, Kunshan, and Guangzhou have been put into operation one after another. The new plant in Hainan is expected to be put into operation by the end of 2027, speeding up the implementation of investment promises. As of 2025, the company served about 700 million consumers and more than 2 million customers in mainland China, with annual sales exceeding 1.3 billion TEUs.

On November 6, at the 9th edition of the Expo, Swire Coca-Cola China announced the “Win 2035” 10-year strategy for the Chinese market. With “innovation and stability” as the core proposition, it lays out the next ten years around four major initiatives: consumer-driven, customer-centered, people-oriented, and rooted in the community. Jin Yi, CEO of Swire Coca Cola Greater China, said that the company's effective practices in the Chinese market will have opportunities to provide reference samples for the Chinese beverage industry in the future. Since committing to invest more than 12 billion yuan in China in the next ten years in 2023, new plants in Zhengzhou, Kunshan, and Guangzhou have been put into operation one after another. The new plant in Hainan is expected to be put into operation by the end of 2027, speeding up the implementation of investment promises. As of 2025, the company served about 700 million consumers and more than 2 million customers in mainland China, with annual sales exceeding 1.3 billion TEUs.