On November 10, Kweichow Moutai held a performance briefing for the third quarter of 2026. Company director Wang Li said that past reforms focused more on the supply side. The current round of reforms focused on the market side, with volume and price balance and market stability being an important basis for judging the healthy state of market operations; channel collaboration will be the focus of future market-based operation, optimizing and improving the authorized cooperation mechanism of social channel providers, and improving the level of market operation coordination in terms of product sales, marketing, brand promotion, service experience, etc.; i Maotai will continue to focus on the “fair, fair, and convenient” consumer demand, from the “rush to buy” model Everyday A shift in sales models.

On November 10, Kweichow Moutai held a performance briefing for the third quarter of 2026. Company director Wang Li said that past reforms focused more on the supply side. The current round of reforms focused on the market side, with volume and price balance and market stability being an important basis for judging the healthy state of market operations; channel collaboration will be the focus of future market-based operation, optimizing and improving the authorized cooperation mechanism of social channel providers, and improving the level of market operation coordination in terms of product sales, marketing, brand promotion, service experience, etc.; i Maotai will continue to focus on the “fair, fair, and convenient” consumer demand, from the “rush to buy” model Everyday A shift in sales models.