The popularity of household electricity backup in North America is high, Huabao Xinneng (301327.SZ) Electric Xiaoer continues to lead the optical charging and energy storage circuit

The Zhitong Finance App learned that demand for electricity backup in North American households continues to heat up, and the attention paid to optical charging and energy storage power supplies is increasing in the North American market. According to Google trend data, the popularity of the term “solar generator” (light charging energy storage power supply) broke through the long-term range in late October after experiencing a long period of steady fluctuations, and quickly climbed to a historical peak.

Recently, many of Huabao Xinneng's (301327.SZ) products have maintained leading performance in Amazon-related categories and continue to attract the attention of North American home users.

North American household electricity backup is shifting from emergency demand to normalized configuration. Behind this is the double pressure of electricity costs for local residents and the aging power grid. According to data from the US Energy Information Administration (EIA), the average electricity price for US residents has continued to rise year on year since 2026, and the pressure on the electricity bills of residents in many places has increased markedly. In this context, North American households are placing higher demands on the safety, reliability, and compliance of electrical products.

Unlike simple product exports, Densha has established a deep brand moat in North America. In response to strict housing and fire protection standards in North America, all of its products have completed local compliance certification; in September of this year, the brand was also certified by Frost & Sullivan (Frost & Sullivan) as the “World's No. 1 Portable Optical Storage Brand”. At present, the product has covered the electricity needs of users in North America and the world in multiple scenarios through a full matrix layout. As of October 2026, the brand's cumulative sales volume has exceeded 8 million units.

Currently, Chinese optical storage companies are experiencing a structural shift from “product export” to “brand and technology collaborating overseas”. The overseas production capacity, channel expansion and financial performance of the relevant enterprises are still subject to the regular reports disclosed thereafter.