During the “Double 11" period this year, the popularity of gold jewelry consumption continued unabated. During the “Double 11" period this year, the popularity of jewellery consumption continued unabated, and the gold price figures in stores attracted pedestrians to stop by. The reporter's visit revealed that during the “Double 11" period, several brands launched activities such as gold price reduction and one-price product discounts. Some products can be discounted up to 20% off, and there are also special “trade-in” activities. The recent frequent fluctuations in gold prices also continue to affect the consumer side. Some sales staff revealed that when the price of gold dropped sharply recently, there were many consumers who bought large grams of heavy gold jewelry and took the opportunity to save “three pieces of gold”; recently, the price of gold fluctuated again, and smaller grams of heavy gold jewelry was more popular among self-wearers.

During the “Double 11" period this year, the popularity of gold jewelry consumption continued unabated. During the “Double 11" period this year, the popularity of jewellery consumption continued unabated, and the gold price figures in stores attracted pedestrians to stop by. The reporter's visit revealed that during the “Double 11" period, several brands launched activities such as gold price reduction and one-price product discounts. Some products can be discounted up to 20% off, and there are also special “trade-in” activities. The recent frequent fluctuations in gold prices also continue to affect the consumer side. Some sales staff revealed that when the price of gold dropped sharply recently, there were many consumers who bought large grams of heavy gold jewelry and took the opportunity to save “three pieces of gold”; recently, the price of gold fluctuated again, and smaller grams of heavy gold jewelry was more popular among self-wearers.