EU Commission Proposes Digital Fairness Act to Bolster Consumer Protection Rules

07:23 AM EST, 11/11/2026 (MT Newswires) -- The European Commission on Wednesday unveiled a proposal aimed at safeguarding consumers from unfair commercial practices online, extending consumer protection rules across the European Union to digital markets. The Digital Fairness Act proposal includes a ban on manipulative marketing tactics, measures allowing consumers to cancel digital contracts and subscriptions more easily, and requirements for influencers to be transparent about commercial content, according to a same-day release. A revision of the Consumer Protection Cooperation Regulation was also proposed, allowing the Commission to have stronger powers to directly investigate and issue fines in large-scale cases with a major impact on consumers and bolster rule enforcement against companies outside the EU. The European Parliament and Council will now discuss the Commission's proposals.