Gracenote finds 47% of streaming viewers spend more time searching for content

• Gracenote's 2026 streaming survey finds more than 50% of viewers overwhelmed by content and service choices as market fragmentation intensifies.
• Live sports could drive subscriptions, with 65% of streaming viewers likely to sign up for a service offering them.
• Content discovery is worsening: 47% of viewers spend more time searching for something to watch than a year earlier.
• Some 40% often cannot find desired content, with their streaming services unable to help them locate it.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gracenote Inc. published the original content used to generate this news brief on November 12, 2026, and is solely responsible for the information contained therein.