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Auto Loan Satisfaction Falls Among Financially Healthy Borrowers, J.D. Power Finds

PUBT·11/13/2026 16:17:34
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Auto Loan Satisfaction Falls Among Financially Healthy Borrowers, J.D. Power Finds
  • Financially healthy auto borrowers’ satisfaction fell 8 points to 735 on a 1,000-point scale in J.D. Power’s 2026 automotive financing study.
  • These borrowers now represent 47% of auto loan customers, making their declining satisfaction a growing relationship risk for lenders.
  • Trust in lenders among financially healthy borrowers dropped 8 points to 737, weakening the study’s most heavily weighted satisfaction measure.
  • New-customer experience satisfaction among financially healthy borrowers fell 14 points to 736, with fewer receiving guidance on automatic payments or contacting lenders.
  • Audi Financial Services led premium lenders with 737; Ford Credit topped mass-market lenders for a third consecutive year with 722.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. J.D. Power published the original content used to generate this news brief on November 12, 2026, and is solely responsible for the information contained therein.