Genworth Financial's CareScout Announces Plan To Acquire Seniorly; Expects Payment At Closing To Seniorly To Be Under $20M

CareScout, a company dedicated to helping families navigate aging with confidence, today announced its planned acquisition of Seniorly, Inc., a leading platform and advisor network that guides families in evaluating and selecting senior living community options.

The acquisition of Seniorly accelerates CareScout's mission to create a more dignified, connected, and fulfilling aging experience. By integrating Seniorly's powerful platform – which connects families to more than 3,000 senior living communities through its network of local advisors – CareScout will make it easier for families to explore a broader range of trusted long-term care options while continuing to benefit from home care providers vetted through the CareScout Quality Network.

"Families deserve trusted partners when planning for care, whether at home or in senior living communities, and this acquisition deepens our ability to be that partner," said Samir Shah, CEO of CareScout Services. "Seniorly expands our reach and enhances how we support families with more choices, personalized guidance, and the same commitment to quality that defines our work."

Over the coming months, Seniorly, its advisor network, and partners will transition to the CareScout platform. Families can expect continuity of service, and beginning on day one, the Seniorly website will reflect its new identity as "Seniorly, powered by CareScout."

"From the beginning, Seniorly's mission has been rooted in our commitment to families," said Arthur Bretschneider, CEO of Seniorly. "We built our platform on an ethical, compassionate, and personalized approach to finding the right home. By joining CareScout, we can now help even more older adults find the right long-term care solution. It's a powerful new chapter for a shared mission."

This transaction is expected to be funded from Genworth's existing holding company cash and to close in the fourth quarter of 2025. CareScout expects the payment at closing to Seniorly to be under $20 million.