Chen Jining pointed out that it is necessary to take innovative inspiration from vivid practice, strive to create excellent works that match our booming era, and make every effort to launch the “Shanghai Culture” brand. Focus on enhancing cultural originality, working hard on internal skills, and actively promoting high-quality cultural brand development and high-level content transformation. Vigorously cultivate new cultural formats, explore new creative models empowered by artificial intelligence, promote new popular literature and art under the Internet conditions, and further deepen the systemic transformation of mainstream media and the digital transformation of the publishing sector. Strive to be the vanguard of cultural outings, create cultural products with world influence, shape the city's image logo system, and show the world Chinese aesthetics, Chinese values, and Chinese image. Innovate international communication platforms and methods, and tell the story of China and the splendor of Shanghai.

Chen Jining pointed out that it is necessary to take innovative inspiration from vivid practice, strive to create excellent works that match our booming era, and make every effort to launch the “Shanghai Culture” brand. Focus on enhancing cultural originality, working hard on internal skills, and actively promoting high-quality cultural brand development and high-level content transformation. Vigorously cultivate new cultural formats, explore new creative models empowered by artificial intelligence, promote new popular literature and art under the Internet conditions, and further deepen the systemic transformation of mainstream media and the digital transformation of the publishing sector. Strive to be the vanguard of cultural outings, create cultural products with world influence, shape the city's image logo system, and show the world Chinese aesthetics, Chinese values, and Chinese image. Innovate international communication platforms and methods, and tell the story of China and the splendor of Shanghai.