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The Zhitong Finance App learned that according to the latest survey by TrendForce Jibang Consulting, against the backdrop of limited overall economic recovery and conservative consumer behavior, rapidly rising memory prices continue to erode the profits and pricing flexibility of laptop brands. As a result, TrendForce Jibang Consulting once again lowered its 2026 global laptop shipment forecast to an annual decrease of 5.4% to nearly 173 million units, to reflect the brand's conservative attitude towards inventory, promotion, and product allocation in the face of increased cost pressure.

Zhitongcaijing·12/30/2025 12:41:12
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The Zhitong Finance App learned that according to the latest survey by TrendForce Jibang Consulting, against the backdrop of limited overall economic recovery and conservative consumer behavior, rapidly rising memory prices continue to erode the profits and pricing flexibility of laptop brands. As a result, TrendForce Jibang Consulting once again lowered its 2026 global laptop shipment forecast to an annual decrease of 5.4% to nearly 173 million units, to reflect the brand's conservative attitude towards inventory, promotion, and product allocation in the face of increased cost pressure.