“Buffett Canada” violently undertook more than 16% of UAA.US (UAA.US)'s shares, what kind of signal? 

The Zhitong Finance App learned that UAA.US (UAA.US) stock price closed higher for the ninth time in ten trading days. This strong performance was mainly due to Fairfax Financial Holdings (Fairfax Financial Holdings)'s actions to further increase its holdings.

According to the latest documents disclosed by the US Securities and Exchange Commission (SEC), as of the latest filing date, Fairfax and its related parties have accumulated more than 30 million shares of Under Armour, accounting for 16.1% of its tradable shares. This shareholding is a significant increase from the 9% shareholding ratio disclosed on December 18.

Although Fairfax Financial Holdings' shareholding ratio in Under Armour surged to 16.1%, the market generally believes that it will not launch an agency dispute or drive management restructuring — this stems from the institution's market reputation for long-term value investments. Its founder and CEO Prem Watsa (Prem Watsa) has always followed a conservative philosophy of value investment and is good at exploring assets that are undervalued by the market. He is known by the industry as “Buffett Canada” due to his precise investment vision and sound operating style.

It is worth mentioning that the company's newly announced results for the second fiscal quarter exceeded market expectations: sales fell 5% year over year and lost $0.04 per share. Looking ahead to the 2026 fiscal year, the company expects revenue to drop by 4% to 5%, which is narrower than the previous guidance (6% — 7%); earnings per share are expected to reach 0.03-0.05 US dollars, which is significantly higher than the previous expected range of 0.01-0.02 US dollars.

The increase in the 2026 performance guidelines vividly reflects the core direction of the company's “high-end brand” strategy — achieving efficient allocation of resources by focusing on the top 10 core products, strengthening direct management (DTC) channels to deepen the brand's direct reach capabilities, and systematically reducing dependence on the traditional “high discount promotion” model.

By the close of Tuesday, Under Armour's stock price had closed up 7.53% to $5.14; since the beginning of the year, Under Armour's stock price had fallen by nearly 40%.