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Hema CEO Yan Xiaolei revealed in a New Year's letter to all employees released today that Hema's overall revenue growth rate in 2025 was over 40% year-on-year. According to the full staff letter, Hema Xiansheng and Super Box NB have served more than 100 million consumers. In 2025, Hema Xiansheng entered 40 new cities, and Ultra Box NB opened more than 200 new stores. Yan Xiaolei wrote that Hema will focus on “deepening supply chain resilience, creating the ultimate user experience, and stimulating organizational efficiency” to better meet consumers' consumption upgrade needs.

Zhitongcaijing·01/01/2026 01:57:03
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Hema CEO Yan Xiaolei revealed in a New Year's letter to all employees released today that Hema's overall revenue growth rate in 2025 was over 40% year-on-year. According to the full staff letter, Hema Xiansheng and Super Box NB have served more than 100 million consumers. In 2025, Hema Xiansheng entered 40 new cities, and Ultra Box NB opened more than 200 new stores. Yan Xiaolei wrote that Hema will focus on “deepening supply chain resilience, creating the ultimate user experience, and stimulating organizational efficiency” to better meet consumers' consumption upgrade needs.