The global shortage of memory chips has boosted Samsung's core semiconductor business, but it has also put pressure on the profit margins of the smartphone business, the second-largest source of revenue. “As this situation is unprecedented, no company is immune to it,” said TM Roh, co-CEO of Samsung Electronics. The crisis not only affected smartphones, but also other consumer electronics products, from TVs to home appliances. He did not rule out the possibility of raising product prices, saying that some of the effects of soaring memory chip prices were “inevitable.” But as the world's number one TV manufacturer, Samsung is working with partners to develop long-term strategies to minimize this impact. Market research institutes such as IDC and Counterpoint predict that the global smartphone market will shrink in 2026 due to a shortage of memory chips that may drive up the price of mobile phones. TM Roh said that the folding screen phone market, which Samsung pioneered in 2019, is growing faster than expected. He attributed this phenomenon to the complexity of engineering technology and the lack of applications adapted to this hardware design, but he expects folding screen phones to become mainstream products within the next two to three years. He revealed that a “very high” percentage of folding screen phone users will continue to choose this category when switching devices, but no specific data was provided.

The global shortage of memory chips has boosted Samsung's core semiconductor business, but it has also put pressure on the profit margins of the smartphone business, the second-largest source of revenue. “As this situation is unprecedented, no company is immune to it,” said TM Roh, co-CEO of Samsung Electronics. The crisis not only affected smartphones, but also other consumer electronics products, from TVs to home appliances. He did not rule out the possibility of raising product prices, saying that some of the effects of soaring memory chip prices were “inevitable.” But as the world's number one TV manufacturer, Samsung is working with partners to develop long-term strategies to minimize this impact. Market research institutes such as IDC and Counterpoint predict that the global smartphone market will shrink in 2026 due to a shortage of memory chips that may drive up the price of mobile phones. TM Roh said that the folding screen phone market, which Samsung pioneered in 2019, is growing faster than expected. He attributed this phenomenon to the complexity of engineering technology and the lack of applications adapted to this hardware design, but he expects folding screen phones to become mainstream products within the next two to three years. He revealed that a “very high” percentage of folding screen phone users will continue to choose this category when switching devices, but no specific data was provided.