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    How Strong Q3 Beats but Softer Guidance At Zeta Global Holdings (ZETA) Has Changed Its Investment Story

    Simply Wall St·01/05/2026 06:19:31
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    • In Q3, Zeta Global reported revenue and EBITDA results that exceeded analyst expectations, with full-year EBITDA guidance also coming in above forecasts.
    • However, despite having the fastest revenue growth among its peers, Zeta Global issued the weakest full-year guidance update in its group, highlighting a contrast between recent performance and management’s outlook.
    • Next, we’ll explore how Zeta’s better‑than‑expected Q3 revenue and EBITDA results may influence its existing investment narrative and risk profile.

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    Zeta Global Holdings Investment Narrative Recap

    To own Zeta Global, you need to believe its data driven, AI powered marketing platform can keep winning enterprise budgets and move closer to sustainable profitability. The Q3 beat on revenue and EBITDA supports that core thesis, but the comparatively soft full year outlook tempers the near term catalyst of accelerating margin improvement and reinforces the key risk that ongoing losses and investment needs could weigh on its progress.

    Against this backdrop, Zeta’s active share buyback program, which has retired about US$100,000,000 of stock to date, is particularly relevant. It underscores management’s focus on capital allocation at a time when the company is still unprofitable and balancing growth investments with the market’s focus on earnings quality and cash generation.

    Yet behind the strong top line and AI story, investors should be aware of the risk that persistent GAAP net losses and elevated spending could...

    Read the full narrative on Zeta Global Holdings (it's free!)

    Zeta Global Holdings’ narrative projects $1.9 billion revenue and $106.5 million earnings by 2028.

    Uncover how Zeta Global Holdings' forecasts yield a $29.67 fair value, a 49% upside to its current price.

    Exploring Other Perspectives

    ZETA 1-Year Stock Price Chart
    ZETA 1-Year Stock Price Chart

    Twenty nine members of the Simply Wall St Community currently see Zeta’s fair value anywhere between US$14.28 and US$41.34, with estimates spread across the full range. When you set those views against Zeta’s ongoing GAAP net losses and the importance of its path to sustainable earnings, it becomes clear why checking multiple perspectives on the company’s prospects can be so useful.

    Explore 29 other fair value estimates on Zeta Global Holdings - why the stock might be worth over 2x more than the current price!

    Build Your Own Zeta Global Holdings Narrative

    Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

    • A great starting point for your Zeta Global Holdings research is our analysis highlighting 4 key rewards that could impact your investment decision.
    • Our free Zeta Global Holdings research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Zeta Global Holdings' overall financial health at a glance.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.