On January 1, 53-degree Flying Moutai was officially launched on iMaotai. The price was 1,499 yuan, and it was sold out for several days. Staff at several Maotai dealer stores in Shenzhen said that the retail price of the 53-degree Flying Moutai remains above 1,600 yuan, and it has experienced many price increases from morning to afternoon. Some dealer store personnel said that after iMaotai sold the 53-degree Flying Moutai at the original price, they were afraid to recycle it from their peers even at the original price of 1,499 yuan. Another dealer described it this way: “There was no restocking of goods to Maotai in January; currently all products sold are 2025 products.”

On January 1, 53-degree Flying Moutai was officially launched on iMaotai. The price was 1,499 yuan, and it was sold out for several days. Staff at several Maotai dealer stores in Shenzhen said that the retail price of the 53-degree Flying Moutai remains above 1,600 yuan, and it has experienced many price increases from morning to afternoon. Some dealer store personnel said that after iMaotai sold the 53-degree Flying Moutai at the original price, they were afraid to recycle it from their peers even at the original price of 1,499 yuan. Another dealer described it this way: “There was no restocking of goods to Maotai in January; currently all products sold are 2025 products.”