The British government announced on the 5th that in order to deal with childhood obesity, restrictions on junk food advertisements will be officially implemented from the same day. A communiqué issued by the British Department of Health and Social Care on the same day said that from that day on, advertisements for unhealthy food and drink will be prohibited on TV before 9 p.m., and that such advertisements will be banned throughout the day on online platforms to protect children from junk food advertisements on TV and the Internet. Research shows that advertising affects the content and timing of children's diet, shapes their eating preferences from an early age, and increases the risk of obesity and related diseases. According to the communiqué, the restraining order targets the media most commonly contacted by children and young people and the time period during which they were used. The measure will reduce the number of obese children in the UK by 20,000 a year and will bring about £2 billion in long-term health benefits.

The British government announced on the 5th that in order to deal with childhood obesity, restrictions on junk food advertisements will be officially implemented from the same day. A communiqué issued by the British Department of Health and Social Care on the same day said that from that day on, advertisements for unhealthy food and drink will be prohibited on TV before 9 p.m., and that such advertisements will be banned throughout the day on online platforms to protect children from junk food advertisements on TV and the Internet. Research shows that advertising affects the content and timing of children's diet, shapes their eating preferences from an early age, and increases the risk of obesity and related diseases. According to the communiqué, the restraining order targets the media most commonly contacted by children and young people and the time period during which they were used. The measure will reduce the number of obese children in the UK by 20,000 a year and will bring about £2 billion in long-term health benefits.