Yingtong Holdings (06883) established a partnership with Italian high-end fragrance brand CULTI to strengthen the high-end fragrance distribution network in China

Zhitong Finance App News, Yingtong Holdings (06883) announced that starting from January 1, 2026, the Group will establish a cooperative relationship with Italian high-end fragrance brand CULTI Curiti. Through this cooperation, the Group has obtained exclusive distribution rights for CULTI's products in mainland China, Hong Kong and Macau, and is responsible for implementing customized market entry and expansion plans for the brand.

CULTI is a brand owned by the Italian company CULTI Milano S.p.A. The brand focuses on flameless aromatherapy, positions high-end lifestyle, covers the full fragrance experience of Italian home fragrance, car aromatherapy, personal care products and perfumes, creates a “home culture”, and cleverly integrates art and nature, which is in line with the market's consumer trends for “emotional health” and “value resonance.”

The cooperation aims to strengthen the Group's high-end fragrance distribution network in China, enrich the home fragrance category market share and brand price segment, capture the double-digit growth potential of the Chinese fragrance market, and inject sustainable business momentum into the Group.