Changes in Hong Kong stocks | Alibaba-W (09988) fell more than 3% in the afternoon to firmly increase investment in Taobao flash sales in 2026

The Zhitong Finance App learned that Alibaba-W (09988) increased its decline by more than 3% in the afternoon. As of press release, it was down 3.02% to HK$141.5, with a turnover of HK$8.779 billion.

According to the news, according to market news, Alibaba's latest exchange information with investors shows that Taobao flash sales have made key progress in the latest quarter. At the same time, the Alibaba Group's investment strategy for Taobao flash sales in 2026 is also clear: the primary goal of flash sales is to increase share, and it will resolutely increase investment to reach absolute number one in the market. Forward-looking information shows that in the December quarter, the GMV share of Taobao flash sales continued to grow, AOV (average order value) continued to grow, and the order share remained stable; at the same time, the order structure continued to improve, and the share of medium to high order orders increased steadily.