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Snowflake To Acquire Observe To Deliver AI-Powered Observability In IT Operations Market; No Financial Terms Disclosed

Benzinga·01/08/2026 14:05:41
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The acquisition will expand Snowflake's capabilities in a $50+ billion IT operations management software market1, positioning it to deliver next generation AI-powered observability based on open standards

  • Observe's leading observability platform will integrate directly into Snowflake, extending the value of the AI Data Cloud to allow enterprises to ingest and retain 100% of their telemetry data at lower cost.
  • By combining Observe's AI Site Reliability Engineer (SRE) with Snowflake's high-fidelity data, teams can move from reactive monitoring to proactive, automated troubleshooting, resolving production issues up to 10x faster.
  • This move will create a unified, open-standard architecture (based on Apache Iceberg and OpenTelemetry) designed to handle the massive telemetry volumes customers require for next generation AI agents and applications.

Snowflake (NYSE:SNOW), the AI Data Cloud company, today announced it has signed a definitive agreement to acquire Observe, a leader in AI-powered observability. With this acquisition, Snowflake will deliver the next generation of AI-powered observability, built on open standards and designed for the scale, complexity, and economics required by modern AI-driven enterprises.