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    Visa’s Crypto and Digital Payment Push Might Change The Case For Investing In Visa (V)

    Simply Wall St·01/08/2026 14:41:27
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    • In recent months, Visa has reported strong operating results, highlighted rapid growth in crypto-linked card spending and broader digital payment adoption across its global network.
    • At the same time, Visa’s push into stablecoin rails, ESG-focused partnerships, and AI-driven security tools signals a broadening role beyond traditional card payments.
    • We’ll now examine how Visa’s expanding crypto-linked and digital payment volumes could reshape its existing investment narrative for long-term investors.

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    Visa Investment Narrative Recap

    To own Visa, you need to believe electronic payments and value added services will keep growing across cards, wallets, and new rails, even as alternatives emerge. Recent news on AI driven identity tools and rising real time and digital asset payments reinforces the near term catalyst of payment volume growth, while also underscoring the biggest risk: regulators and rivals pushing cheaper, non card options that could erode Visa’s pricing power over time.

    Among recent developments, Visa’s acquisition of AI firm Featurespace to enhance transaction risk management ties directly into these themes. It supports Visa’s push into security and identity services at a time when AI powered fraud risks are rising and regulators, merchants, and consumers are demanding safer, more transparent payment experiences, potentially influencing how Visa balances growth in new payment flows with pressure on traditional card economics.

    Yet while Visa’s network scale looks reassuring, investors should be aware of how fast account to account and real time systems could...

    Read the full narrative on Visa (it's free!)

    Visa’s narrative projects $51.9 billion revenue and $27.5 billion earnings by 2028. This requires 10.1% yearly revenue growth and a $7.4 billion earnings increase from $20.1 billion today.

    Uncover how Visa's forecasts yield a $395.85 fair value, a 11% upside to its current price.

    Exploring Other Perspectives

    V 1-Year Stock Price Chart
    V 1-Year Stock Price Chart

    Simply Wall St Community members have 29 Visa fair value estimates ranging from about US$340.64 to US$463.49 per share, reflecting very different expectations. When you weigh those views against the risk that alternative real time and account to account systems may compress traditional card margins, it becomes even more important to compare several perspectives before forming your own view.

    Explore 29 other fair value estimates on Visa - why the stock might be worth just $340.64!

    Build Your Own Visa Narrative

    Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

    • A great starting point for your Visa research is our analysis highlighting 3 key rewards that could impact your investment decision.
    • Our free Visa research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Visa's overall financial health at a glance.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.