Procter & Gamble reached an agreement with Texas Attorney General Ken Paxton to begin introducing a new packaging and marketing plan for Crest children's toothpaste because he is concerned that encouraging excessive use of fluoride may harm children. Paxton said P&G will ensure that the packaging and marketing of its Crest children's toothpaste “clearly describes” the “proper dosage” of children's toothpaste. He said the regulation will be implemented from January 1, and P&G must remain compliant for five years. Procter & Gamble says it is “fully committed to providing safe and reliable products that improve consumers' oral health” and “voluntarily agreed to ensure that our images reflect recommended dosage for children.”

Procter & Gamble reached an agreement with Texas Attorney General Ken Paxton to begin introducing a new packaging and marketing plan for Crest children's toothpaste because he is concerned that encouraging excessive use of fluoride may harm children. Paxton said P&G will ensure that the packaging and marketing of its Crest children's toothpaste “clearly describes” the “proper dosage” of children's toothpaste. He said the regulation will be implemented from January 1, and P&G must remain compliant for five years. Procter & Gamble says it is “fully committed to providing safe and reliable products that improve consumers' oral health” and “voluntarily agreed to ensure that our images reflect recommended dosage for children.”