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    Evaluating Carter’s (CRI) Valuation As Store Closures Reshape Its Profitability Outlook

    Simply Wall St·01/08/2026 20:35:09
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    Store closures put tariffs and profitability in focus for Carter's

    Carter's (CRI) recently outlined plans to close between 100 and 150 low margin or underperforming stores by 2026, citing tariffs as a key factor. This has put its brick and mortar footprint and approach to profitability under closer investor scrutiny.

    See our latest analysis for Carter's.

    Carter's recent store closure plan has landed in a mixed share price backdrop, with a 90 day share price return of 17.2% and a 1 year total shareholder return of 29.6% decline. This suggests near term momentum has improved while longer term performance remains weak.

    If Carter's restructuring has you reassessing retail risk, it could be a moment to broaden your search and check out fast growing stocks with high insider ownership.

    With shares up 17.2% over 90 days, but the 1-year total return still showing a 29.6% decline and the last close above the average analyst price target, is Carter's now a contrarian opportunity or is the market already pricing in future growth?

    Most Popular Narrative: 19.3% Overvalued

    With Carter's last closing at US$34.35 against a narrative fair value of US$28.80, the current price sits well above that reference point, putting the focus on what assumptions are baked into that gap.

    The analysts have a consensus price target of $24.6 for Carter's based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $28.0, and the most bearish reporting a price target of just $22.0.

    Read the complete narrative.

    Want to see why a shrinking top line, thinner margins and a higher future P/E still add up to this valuation? The core of this narrative is how modest earnings, a richer earnings multiple and an 11.58% discount rate are stitched together. Curious which assumptions do the heavy lifting in that model and how tightly they connect to the current share price?

    Result: Fair Value of $28.80 (OVERVALUED)

    Have a read of the narrative in full and understand what's behind the forecasts.

    However, there are still a couple of swing factors to watch, including international growth initiatives and newer premium or sustainable brands that target higher value customers.

    Find out about the key risks to this Carter's narrative.

    Build Your Own Carter's Narrative

    If you look at the numbers and reach a different conclusion, or simply prefer to test your own assumptions, you can build a fully tailored view in under three minutes: Do it your way.

    A great starting point for your Carter's research is our analysis highlighting 2 key rewards and 3 important warning signs that could impact your investment decision.

    Looking for more investment ideas?

    If Carter's gets you thinking about where your capital works hardest next, do not sit on the sidelines. Let data driven ideas guide your watchlist today.

    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.