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    Did Betsson’s (OM:BETS B) New €75m Bond Listing Quietly Reframe Its Capital Access Playbook?

    Simply Wall St·01/11/2026 00:23:34
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    • Betsson AB has published a prospectus and applied to list its €75 million senior unsecured, four-year floating-rate bonds on Nasdaq Stockholm, following approval from the Swedish Financial Supervisory Authority.
    • The bond listing, issued under a €250 million framework, is intended to broaden Betsson’s access to capital markets to support its longer-term growth plans.
    • We’ll now examine how Betsson’s move to list €75 million in senior unsecured bonds could influence its broader investment narrative.

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    Betsson Investment Narrative Recap

    To own Betsson, you need to believe that its international online gaming footprint and proprietary tech can keep translating into solid cash generation, despite higher taxes and rising costs. The new €75,000,000 senior unsecured bond listing mainly strengthens financial flexibility and does not materially change the near term risk that margin pressure could build further if regulated-market taxes and operating expenses keep creeping higher.

    The recent oversubscribed €75,000,000 bond placement under the €250,000,000 framework is the clearest companion announcement to this listing, since it shows investor appetite for Betsson’s credit and underpins its broader capital markets access. In the context of upcoming earnings dates and ongoing M&A activity, this extra funding capacity could matter for how quickly the company can respond to shifting regional growth trends and competitive intensity.

    However, investors also need to be aware that growing exposure to locally regulated markets could...

    Read the full narrative on Betsson (it's free!)

    Betsson's narrative projects €1.5 billion revenue and €295.8 million earnings by 2028.

    Uncover how Betsson's forecasts yield a SEK192.50 fair value, a 40% upside to its current price.

    Exploring Other Perspectives

    OM:BETS B 1-Year Stock Price Chart
    OM:BETS B 1-Year Stock Price Chart

    Twenty Simply Wall St Community fair value estimates for Betsson span from SEK150 to SEK436.55, underlining how far apart individual views on upside potential can be. Set against concerns about rising gaming taxes in regulated markets, this wide spread in expectations invites you to consider several alternative outlooks on the company’s future earnings power.

    Explore 20 other fair value estimates on Betsson - why the stock might be worth just SEK150.00!

    Build Your Own Betsson Narrative

    Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.