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    Wix.com (WIX) Is Down 5.1% After Tech Rotation And Mixed Analyst Signals Has The Bull Case Changed?

    Simply Wall St·01/11/2026 00:31:47
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    • In early January 2026, Wix.com shares came under pressure amid a broader rotation out of technology, upcoming earnings expectations, and mixed analyst signals pointing to potential near-term underperformance despite ongoing revenue growth.
    • At the same time, upbeat analyst commentary on Wix’s improved platform reliability and growing use for complex website projects highlighted a strengthening competitive position versus traditional alternatives like WordPress and some enterprise solutions.
    • We’ll now examine how this growing use of Wix for complex projects influences the company’s existing investment narrative built around AI and Base44.

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    Wix.com Investment Narrative Recap

    To own Wix.com, you need to believe that its AI powered tools, Base44 expansion and growing appeal for complex web projects can offset competitive and technology shifts that threaten DIY website demand. The recent pullback, tied to a rotation out of tech and softer near term earnings expectations, is unlikely to change the core catalyst around AI driven monetization, but it does reinforce earnings volatility as a near term risk.

    The Raymond James commentary on agencies moving complex builds to Wix feels especially relevant here, because it supports the idea that Wix is becoming a more credible alternative to WordPress and some enterprise tools just as AI centric enthusiasm cools. If that higher value usage scales, it could help counter pricing pressure and rising investment needs around AI, Base44 and payments integrations over time.

    Yet while the product story is improving, investors should be aware that rising AI and R&D spend could pressure margins if revenue growth were to...

    Read the full narrative on Wix.com (it's free!)

    Wix.com's narrative projects $2.7 billion revenue and $415.6 million earnings by 2028.

    Uncover how Wix.com's forecasts yield a $164.00 fair value, a 71% upside to its current price.

    Exploring Other Perspectives

    WIX 1-Year Stock Price Chart
    WIX 1-Year Stock Price Chart

    Ten members of the Simply Wall St Community currently see Wix’s fair value between US$143.31 and US$210, reflecting wide disagreement around upside. Set this against recent tech sector rotation and cautious earnings revisions, and you can see why it helps to compare several viewpoints before deciding how Wix’s AI and complex project ambitions might play out.

    Explore 10 other fair value estimates on Wix.com - why the stock might be worth over 2x more than the current price!

    Build Your Own Wix.com Narrative

    Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.