Stran & Company Signs Three-Year Contract Extension With Undisclosed Nonprofit Running Organization To Continue As Merchandise Partner

Stran & Company, Inc. ("Stran" or the "Company") (NASDAQ:SWAG) (NASDAQ:SWAGW), a leading outsourced marketing solutions provider that leverages its promotional products and loyalty incentive expertise, announced that it has signed a three-year, multimillion-dollar contract extension with a premier nonprofit running organization. This customer is one of the most recognized community-based running organizations globally, annually producing dozens of adult and youth races as well as hosting one of the world's largest and most prestigious marathons, attracting tens of thousands of participants. The organization is widely known for its mission-driven approach to promoting health, wellness, and community engagement through inclusive and accessible running programs.

Under the agreement, Stran will continue to serve as a key merchandise partner, providing branded apparel and merchandise for the organization's flagship annual marathon and other marquee running events. The extension builds on an established relationship and reflects the customer's continued confidence in Stran's ability to execute complex, high-volume merchandise programs for world-class sporting events. The contract extension is expected to contribute predictable, recurring revenue and aligns with Stran's strategy to expand long-term partnerships with premier organizations and high-profile events.