Playboy To Collaborate With MZ Group Over Capital Markets Strategy

Playboy, Inc. (Nasdaq: PLBY) ("Playboy"), a global pleasure and leisure company, today announced the engagement of international investor relations specialists MZ Group ("MZ") to lead a strategic investor relations and financial communications program across all key markets.

MZ will work closely with Playboy management to develop and implement a comprehensive capital markets strategy designed to increase Playboy's visibility throughout the investment community. The initiative will highlight how Playboy is leveraging its 72 years of iconic cultural heritage and global recognition to build a diversified, high margin, asset light business focused on licensing, media and experiences, and hospitality. Combined with an increasingly robust balance sheet, initiatives including the recent deal to sell 50% of its China licensing business, the re-launch of its magazine to maintain brand mindshare, and a planned Miami Beach membership club are accelerating growth and revenue.

MZ has developed a distinguished reputation as a premier resource for institutional investors, brokers, analysts, and private investors. Lucas A. Zimmerman, Managing Director at MZ, and Ian Scargill, Director, will provide guidance to Playboy on corporate and financial communications, including roadshow and investment conference coordination in key financial hubs and enhancing brand visibility through financial and social media channels.