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Reborn Coffee Enters Into Distribution Partnership With Sysco To Expand Franchise Footprint Across US

Benzinga·02/24/2026 13:36:44
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Partnership Strengthens Reborn Coffee's Supply Chain Capabilities, Quality Control Standards, and Franchise Support Infrastructure Across the United States

BREA, Calif., Feb. 24, 2026 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (NASDAQ:REBN) (the "Company"), a leader in the specialty coffee market, announced today that it has entered into a distribution partnership with Sysco Corporation, global leader in food distribution, marking a major milestone in support of the Company's nationwide franchise expansion strategy.

As Reborn Coffee continues to expand its franchise footprint across the United States, a scalable distribution platform is increasingly important to maintaining product consistency, operational efficiency, and quality standards across locations. Through this partnership, Reborn Coffee expects to strengthen supply chain execution and standardize distribution support for both existing and future franchise operators nationwide.

Under the program, Reborn Coffee will be able to leverage Sysco's distribution network, ordering infrastructure, and service capabilities to improve fulfillment reliability and streamline purchasing across its system. The partnership is also expected to enhance Reborn Coffee's operating model through access to quality assurance resources, food safety protocols, local sourcing support, and operational tools that can help stores execute more consistently.

The Company believes this distribution partnership will also improve franchise readiness by providing a more structured framework for product delivery and systemwide support, allowing store teams and franchise operators to focus more time on customer experience and revenue-generating operations.