Ratings for HubSpot (NYSE:HUBS) were provided by 27 analysts in the past three months, showcasing a mix of bullish and bearish perspectives.
The table below provides a snapshot of their recent ratings, showcasing how sentiments have evolved over the past 30 days and comparing them to the preceding months.
| Bullish | Somewhat Bullish | Indifferent | Somewhat Bearish | Bearish | |
|---|---|---|---|---|---|
| Total Ratings | 12 | 15 | 0 | 0 | 0 |
| Last 30D | 0 | 1 | 0 | 0 | 0 |
| 1M Ago | 8 | 12 | 0 | 0 | 0 |
| 2M Ago | 3 | 2 | 0 | 0 | 0 |
| 3M Ago | 1 | 0 | 0 | 0 | 0 |
Insights from analysts' 12-month price targets are revealed, presenting an average target of $399.67, a high estimate of $640.00, and a low estimate of $280.00. A negative shift in sentiment is evident as analysts have decreased the average price target by 28.06%.

The analysis of recent analyst actions sheds light on the perception of HubSpot by financial experts. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
| Analyst | Analyst Firm | Action Taken | Rating | Current Price Target | Prior Price Target |
|---|---|---|---|---|---|
| Matthew Vanvliet | Cantor Fitzgerald | Raises | Overweight | $325.00 | $280.00 |
| Tyler Radke | Citigroup | Raises | Buy | $640.00 | $600.00 |
| Raimo Lenschow | Barclays | Lowers | Overweight | $300.00 | $525.00 |
| Steve Koenig | Macquarie | Lowers | Outperform | $350.00 | $600.00 |
| Mark Murphy | JP Morgan | Lowers | Overweight | $530.00 | $650.00 |
| Samad Samana | Jefferies | Lowers | Buy | $325.00 | $560.00 |
| Keith Bachman | BMO Capital | Lowers | Outperform | $285.00 | $385.00 |
| Taylor McGinnis | UBS | Lowers | Buy | $325.00 | $450.00 |
| Rishi Jaluria | RBC Capital | Lowers | Outperform | $400.00 | $800.00 |
| Gabriela Borges | Goldman Sachs | Lowers | Buy | $442.00 | $517.00 |
| Matthew Vanvliet | Cantor Fitzgerald | Lowers | Overweight | $280.00 | $500.00 |
| Ryan Macwilliams | Wells Fargo | Lowers | Overweight | $350.00 | $600.00 |
| Jackson Ader | Keybanc | Lowers | Overweight | $340.00 | $400.00 |
| Terry Tillman | Truist Securities | Lowers | Buy | $300.00 | $650.00 |
| Siti Panigrahi | Mizuho | Lowers | Outperform | $300.00 | $550.00 |
| Nick Altmann | BTIG | Lowers | Buy | $300.00 | $500.00 |
| Joshua Reilly | Needham | Lowers | Buy | $300.00 | $700.00 |
| Billy Fitzsimmons | Piper Sandler | Lowers | Overweight | $280.00 | $400.00 |
| Tyler Radke | Citigroup | Lowers | Buy | $600.00 | $660.00 |
| Ken Wong | Oppenheimer | Lowers | Outperform | $350.00 | $550.00 |
| Hannah Rudoff | Piper Sandler | Lowers | Overweight | $400.00 | $590.00 |
| Gabriela Borges | Goldman Sachs | Lowers | Buy | $517.00 | $612.00 |
| Taylor McGinnis | UBS | Lowers | Buy | $450.00 | $600.00 |
| Parker Lane | Stifel | Lowers | Buy | $500.00 | $550.00 |
| Elizabeth Porter | Morgan Stanley | Lowers | Overweight | $577.00 | $640.00 |
| Raimo Lenschow | Barclays | Lowers | Overweight | $525.00 | $575.00 |
| Nick Altmann | BTIG | Announces | Buy | $500.00 | - |
Analyzing these analyst evaluations alongside relevant financial metrics can provide a comprehensive view of HubSpot's market position. Stay informed and make data-driven decisions with the assistance of our Ratings Table.
Stay up to date on HubSpot analyst ratings.
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Market Capitalization Perspectives: The company's market capitalization falls below industry averages, signaling a relatively smaller size compared to peers. This positioning may be influenced by factors such as perceived growth potential or operational scale.
Revenue Growth: HubSpot's revenue growth over a period of 3M has been noteworthy. As of 31 December, 2025, the company achieved a revenue growth rate of approximately 20.42%. This indicates a substantial increase in the company's top-line earnings. As compared to competitors, the company encountered difficulties, with a growth rate lower than the average among peers in the Information Technology sector.
Net Margin: HubSpot's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 6.43% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): The company's ROE is below industry benchmarks, signaling potential difficulties in efficiently using equity capital. With an ROE of 2.78%, the company may need to address challenges in generating satisfactory returns for shareholders.
Return on Assets (ROA): HubSpot's ROA excels beyond industry benchmarks, reaching 1.48%. This signifies efficient management of assets and strong financial health.
Debt Management: The company maintains a balanced debt approach with a debt-to-equity ratio below industry norms, standing at 0.13.
Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.
Analysts may supplement their ratings with predictions for metrics like growth estimates, earnings, and revenue, offering investors a more comprehensive outlook. However, investors should be mindful that analysts, like any human, can have subjective perspectives influencing their forecasts.
This article was generated by Benzinga's automated content engine and reviewed by an editor.