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JAKKS Pacific Collaborates With SEGA For Sonic The Hedgehog 4 To Design, Develop Range Of Products Including Action Figures

Benzinga·03/09/2026 13:06:38
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JAKKS Pacific, Inc. (NASDAQ: JAKK), a top manufacturer of toys and consumer products, and its costume division, Disguise, announced today a multi-year partnership with SEGA ("SEGA") for Sonic the Hedgehog 4, Paramount Pictures' feature film set to release in theaters March 19, 2027.

Through the collaboration, SEGA® and JAKKS will design, develop, and manufacture a range of products including action figures, plush, playsets, role play, costumes, and costume accessories, set to hit the market in early 2027, ahead of the film's release. The all-new products will feature popular, well-known characters like Sonic, Tails, Shadow, and Knuckles, as well as additional favorites like Amy Rose and Metal Sonic.